How to Blog for Profit Without Selling Your Soul


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How to Blog for Profit Without Selling Your Soul | Elite Blog Academy | Blog for Profit | Money Blogging

I don’t normally write about the business side of blogging here at Living Well Spending Less. Even so, I regularly receive emails and requests from some readers wanting to know more about how I got started, how I grew this blog, and how I am able to earn a full time income doing what I love.

Thus, How to Blog For Profit (Without Selling Your Soul) was born.

Whether you have been blogging for years or just want to learn more about how it is done, How to Blog For Profit offers guidance for writing awesome content, creating compelling images, capturing viral traffic growth, and maximizing revenue. It is an invaluable tool for experienced and novice bloggers alike, explaining not only what it takes to create an authentic, successful, and profitable blog, but how to get there as well. Better yet, it has now been updated with even more valuable information–25% more content–and this expanded 2nd edition is available in both a Kindle and Paperback version!

But please don’t just take my word for it! The feedback from others has been overwhelmingly positive. It has consistently stayed on the bestseller lists on Amazon, reaching #1 in both the business and blogging categories, and has received more than a hundred 5-star reviews.

Here is what others are saying:

Ruth’s ebook is hands down the best blogging ebook I’ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This ebook is comprehensive, but not overwhelming, and packed with amazing information. And I don’t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her ebook, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!
-Crystal Paine, Money Saving Mom
I’m a veteran blogger, headed into my 6th year of writing to a smart and engaged community on a variety of lifestyle topics. I didn’t get to Chapter 2 before I was so compelled by her invaluable advice that I stopped reading and started implementing her smart and savvy tips on my site. Four hours and a much better navigation bar later, I started reading more and found no less than fifty things that I could be doing better to make my site more reader friendly. This is probably the 10th blogging ebook I’ve read, but  by the far the best. She is brilliant and generous and you will be amazed at the pearls of wisdom in this little volume. I love her style, which  is the perfect blend of the philosophical and the practical and I can’t tell you how many times I’ve referred back to her advice for my own blog. It’s been a month since I employed many of her techniques and my traffic and income are up 25%. I’m so glad she took the time to write this. It’s a gift to the blogging community.“  -Edie Wadsworth, Life {in} Grace
I’ve known Ruth for years. She is one of the authorities on blogging. Four months ago, I caught up with her at BlogHer and she gave me a small piece of advice that transformed one of my blogs. That blog went from 30,000 unique visitors into 300,000 in a matter of months. If there was one book that I would spend money to buy, this is it. From the basics of blogging to in depth marketing and income generation, Ruth really knows what she is talking about. You don’t have to wonder if she really practices what she preaches, she shows you her real numbers. Buy this book, it will change the way you look at blogging.
-Nathan Engels, Wanna Bite & We Use Coupons

How to Blog for Profit Without Selling Your Soul: An #1 Bestseller

Change the Way You Blog:

  • Empower yourself to stop comparing your blog to those around you
  • Learn exactly what makes awesome content and how to create it
  • Discover the critical importance of compelling presentation
  • Increase your blog traffic through a number of proven techniques
  • Develop a solid Pinterest strategy for capturing viral growth
  • Boost your revenue through diversified income streams
  • Improve your productivity, learning to work smarter not harder
  • Gain access to a free printable blog planner to help you organize and implement your new strategy.

Get this great guide to 7 surefire ways to boost your blog income overnight!If you already have a blog, or even just a really great idea for a blog, you definitely need to download my free eBook, “7 Surefire Ways to Boost Your Blog Income Overnight.” It is jam-packed with practical tips you can implement right away to start increasing your bottom line! To have it sent straight to your inbox, simply click the button below.




How to Blog For Profit is an essential resource for any blogger who is serious about building a platform or earning a living from their website. Even if you’ve only thought about blogging, this is the place to start. Don’t wait. Get it now & start implementing your new strategy today.

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Do you have a blog, or have you ever wanted to start a blog? What holds you back?


  1. September 25 at 07:42AM

    Thanks for making this so cheap! 🙂 I’m a new blogger and need all the help I can get!

    • Ruth Soukup
      September 25 at 10:34PM

      You’re welcome Cara! I hope you love it!

  2. Denise
    September 25 at 07:48AM

    Congratulations Ruth! How exciting! Can’t wait to check it out!!

    • Ruth Soukup
      September 25 at 10:38PM

      Thank you Denise!

  3. Grandma Gail
    September 25 at 08:11AM

    Ruth, Congrats. Can’t wait to read it.

    • Ruth Soukup
      September 25 at 10:38PM

      Thank you Gail!

  4. September 25 at 08:45AM

    Congrats Ruth!

  5. September 25 at 08:55AM

    SO happy for you this morning!! And so proud of all your dedication and hard work. I am blessed to know you.

    • Ruth Soukup
      September 25 at 10:39PM

      Thank you sweet friend, for all your support and encouragement! xoxo

  6. September 25 at 09:08AM

    congratulations, ruth! so exciting! xo

    • Ruth Soukup
      September 25 at 10:46PM

      Thank you Patty! xoxo

  7. September 25 at 09:09AM

    Just got my copy and will be posting on my blog today ~ excited about reading this (and love the great price today!)

  8. Andrea
    September 25 at 09:33AM

    I don’t have a kindle, is there another way to download this? Thanks!

  9. September 25 at 09:57AM

    Hi Ruth..

    The title of your book got my attention cuz I actually offer a free “Blog to Profit Course” at my site..

    Can’t wait to dive into your book. I’m sure I’ll learn something new!

    darlene 🙂
    p.s. Love your site,btw.

    • Ruth Soukup
      September 25 at 10:40PM

      I hope so….I’d love to hear what you think! 🙂

  10. September 25 at 10:11AM

    Congrats on your book! There are so many positives to blogging. I’m about to make the full-time switch in October 🙂

  11. September 25 at 10:39AM

    Congrats, Ruth! I am honored to know you, and to work with you! You’re book is amazing and you should be proud of your hard work. 🙂

    • Ruth Soukup
      September 25 at 10:41PM

      Thank you Kalyn! You are such a blessing!

  12. September 25 at 11:39AM

    Just got the ebook and can not wait to sit and read it. 🙂

  13. September 25 at 11:59AM

    I have a blog and while I make a little here and there, I never really thought of it as a way to produce income – it’s a creative outlet, because I love it. I know everyone says that but for me it really was – plus a way to occupy my mind after my husband passed away – for my sanity I guess you could say. Now, realizing how much WORK goes along with it (although is it really work if you love it?) I think I’m ready to find out more. Don’t know if I’m ready to DO more, but how can I know for sure unless I have the information? *clicks “buy with one click: now* And congrats!

    • Ruth Soukup
      September 25 at 10:42PM

      You might find you love it even more this way! 🙂 I’d love to hear your thoughts after you read it!

  14. September 25 at 12:22PM

    My blog right now is a creative outlet – but I’m definitely intrigued by the idea of turning it into a profitable side gig sometime in the future! Congrats on writing a book, that’s a huge accomplishment. I’ve got it on my to-do list to purchase and download it when I get home today 🙂

  15. September 25 at 01:00PM

    While I was reading this book, I just kept thinking – get out of my head!

    You were literally answering every question running through my mind. You also have an excellent way of writing.

    I really am looking to increase my readership and look forward to implementing your suggestions.

    Highly recommend this book! Especially since all the books I have been getting from the library were published in 2010!

    Thanks again! Great job!

    • Ruth Soukup
      September 25 at 10:45PM

      So happy to hear it was helpful for you Dizee! Thanks so much for your sweet comments!

  16. Molly Hyde
    September 25 at 01:46PM

    I downloaded this and I’m already half way through! I love it! I’m just thinking about blogging and it is such a great read! Thank you so much for sharing your wisdom 🙂

  17. Deborah
    September 25 at 01:53PM

    So happy I caught up with you in time to get this terrific news.

    • Ruth Soukup
      September 25 at 10:43PM

      Thank you Deborah!

  18. September 25 at 04:23PM

    Done! Bought it — can’t wait to start reading it tonight! And congratulations!! That’s quite an accomplishment…

  19. September 25 at 04:27PM

    I just purchased your eBook and I’m so excited to read it. As a new blogger I need all the helpful information and tips I can get!

  20. September 25 at 04:58PM

    I just bought your book and can’t wait to rad it after reading the wonderful reviews and comments. Congratulations! Thanks for sharing with us!

  21. Pam from MN
    September 25 at 05:26PM

    Very cool news! Good for you!

  22. September 25 at 05:31PM

    Congratulations, Ruth! I bought a copy, too, and I’m excited to learn even more for you – on the topic of blogging, this time!

  23. September 25 at 06:20PM

    Whew. I bought your book this morning and just finished it. I’m a little wired from all the coffee I drank, but I feel inspired and ready for action. Awesome ebook. Congrats!

    • Ruth Soukup
      September 25 at 10:44PM

      Yay! I’m so glad you were inspired! Thanks Patty!

  24. September 25 at 08:25PM

    Started reading today during my kids’ music lessons. Such WONDERFUL information. I’m inspired, motivated and excited to be better, plan more and set specific goals. Thank you for putting so much time and effort into this ebook. It’s a fantastic resource. (I already moved my sidebar to the left!) 😉

  25. September 25 at 10:18PM

    I purchased your book after reading about it on Money Saving Mom and I just had to stop by and thank you! We went on a mini road trip today so I read it while my husband was driving. I was writing notes on the back of a Target receipt because it was the only paper I could find! It is a truly helpful book that covers EVERYTHING you need to know about blogging. I feel very encouraged and inspired – thank you!

    • Ruth Soukup
      September 25 at 10:43PM

      You’re so welcome Alisha! I’m so happy to hear that you liked it!

  26. September 25 at 10:43PM

    Great book Ruth! I am only about 50% done, but I enjoy your writing style. I really like your tips, especially about organizing blog posts, which I need to do more of. It is very timely for me as I have just decided over the past few weeks to treat my blog as a part time business and not just a hobby. Already I can see an increase in traffic, but it is a lot of work. Hope you have a lot of success with this book.

  27. September 26 at 10:15AM

    I just started reading this last night and it is very inspirational! I have been blogging for about 2 years now and your ebook has great advice and ideas! I now have a huge to-do list. I cant wait to finish reading it, thanks!

  28. September 26 at 03:32PM

    You got me right at Chapter One. I have been lost in my blog for quite some time – not knowing how to really focus. Then, in reading Chapter One I had that lightbulb moment: It’s just like writing a paper for school, duh! (Well, maybe not exactly – but the outlining topical areas and such!)
    Anyway, now I am working on getting that changed to suit what I really want to do so I can focus my energy!
    I enjoyed the entire book and I am sure I will be referencing it for the months to come! Thanks again for writing it and sharing it with all of us!

  29. September 27 at 06:44AM

    Hi Ruth, I picked up your ebook on Crystal Paine’s suggestion, and read it quickly during nap time yesterday. Fantastic stuff! I felt like I had met a kindred soul because I’ve said so many of the same things in my own advice to others about blogging.

    I appreciated most the advice on Pinterest. I get a lot of Pinterest traffic even though I’m on ON Pinterest! I put your tips to use right away to make my photos more pin-worthy. I’ll be mentioning your ebook in an upcoming post on my other blog. Thanks again for sharing it.

    • Carrie
      September 27 at 06:46AM

      Argh, sorry typo… meant I’m not ON Pinterest. I don’t have a user account, but that just goes to show the power of Pinterest to drive traffic. 🙂

    • Ruth Soukup
      September 27 at 02:12PM

      You’re welcome Carrie! So glad you enjoyed it!

  30. September 27 at 11:47PM

    I’ve only made it to Chapter 3 and I am loving the “awesome content”! 😉 So glad you shared this with everyone.

  31. September 28 at 07:41AM

    I’m only a couple of chapters into the book and I already have a to do list for my blog. I love the book so far!! Thank you for writing such a helpful book and congrats on the success so far!

    • Ruth Soukup
      September 30 at 10:29AM

      So glad you are enjoying it, Nicole!!

  32. September 28 at 04:40PM

    Thank you so much for writing this book and for making it so affordable. My favorite bit of advice so far has been to download the WordPress Editorial Calendar plugin. It’s a great visual for posts I want to write and helps me set deadlines for myself to keep me writing when I have been struggling lately to keep going.

  33. September 29 at 04:00PM

    I found your book on Amazon having never visited your blog. I’m halfway through the first reading (I’ll be implementing your ideas on the second read through) and am impressed with the quality and quantity of valuable information you share. My one month old blog thanks you, and so does my monkey Doug…

  34. Tammy A
    September 29 at 04:21PM

    I purchased your book the other day and I cannot tell you how much this book is helping me. So much great information. I think I have book marked so many pages I’ve lost count. Ive been blogging for many years now and have been in such a rut. Not any more! What a great inspiration you are and what great advice for any blogger at any stage. Thank you!!

  35. September 29 at 07:39PM

    Thank you so much for this ebook at such a great price (got in on the promotion). I recently discovered your blog and was really excited when I saw your ebook. I just got done reading it and found it inspiring and easy to read. I loved how you for the most part gave illustrations and examples to explain the various things you talked about. That makes it so much easier to understand and make connections. I feel like I have lots to work on and just wish I had more time to invest in blogging. As a mom of 2 littles with another on the way that is a constant problem. But as you said, you can’t do everything so I’m just trying to make a list of blogging priorities and will work on them as I can.

    I did have two questions though. In Chapter 5 you talked about using a Pinterest group directory to find collaborative boards. How do I do that? Maybe I’m dense but I have no idea how to find a Pinterest group directory? Tips?

    Also, do you offer your Weekly Post Planning Pages to print? I thought there was a link in the ebook for that but I couldn’t get the link to do anything. If so, I’d love to print a couple of the ones that I think would be helpful for me.

    Thanks again and congratulations on a great book. So happy for you that it’s taken off so well!

  36. September 30 at 12:45PM

    A friend of mine sent me the link to your book and click it this weekend on my phone where I saw it was 99 cents (what a deal!). But since I don’t often purchase from a phone, I saved the link and waited until I was back at my computer (now Monday) … but to my surprise noticed it is now $4.99? Did I miss something?

    • Ruth Soukup
      September 30 at 01:17PM

      Yes, it was available for $0.99 for a very short time last week in celebration of the official “launch” on Wednesday. It is now back up to the regular price of $4.99, but I guarantee that if you are at all interested in blogging, $4.99 is a bargain for all the information found in the book. 🙂

  37. October 1 at 02:09PM

    Congratulations on writing your book! That’s so exciting!! I love reading blogging books, so will definitely add this one to my lineup. 🙂

  38. Leslie
    October 2 at 08:40AM

    I too have purchased the book, Ruth, and found it to be one of my “best of the bunch” resources to whom I will refer blogging (or about to be blogging:) friends.

    And, like Lydia, I too am having difficulty locating a Pinterest group directory of collaborative boards.

    Can you help?

    • Ruth Soukup
      October 2 at 02:17PM

      The best thing to do would be to Google “Pinterest group board directory” and you should be able to find some there!

  39. I just bought your ebook today and was LOVING it from the beginning. I stopped at the first chapter to work on the assignments and decided to look at your blog to see your example. Imagine my surprise when I realized who you are! My hubby and I roomed next to you and Rachel at BEECH. Can’t tell you how excited to see that you wrote this book and that I’m your newest pupil!

    Blessings on much more success with this!

  40. October 2 at 11:49PM

    looking forward to reading this since you are one of the smartest bloggers i know!

  41. October 4 at 08:22AM

    Ruth – I just finished your book and was so blown away that I wrote one of my first amazon reviews ever:) Thank you for putting this great info out into the world!

    • Ruth Soukup
      October 5 at 07:36AM

      Thank you so much Julie! So glad you enjoyed it!

  42. October 6 at 12:41AM

    OMG!! I am at Chapter 7 and have just got one crying… I wasn’t the only one. When you talked about 2011 and what happened…. I felt better knowing it wasn.t just me that I didn’t just mess up. That others went through the same thing. Thank you so much Ruth for sharing this book with us. I am much more focused and have started to implement your recommendations. God Bless

  43. October 8 at 10:40PM

    Congrats on the book Ruth!!

  44. October 11 at 03:27PM

    Just bought your book and can’t wait to read it. I am blog crazy. I started a blog in 2009 to promote my own book that came out in 2010. Then I had so much fun with blogs – I started four more. Trying to consolidate to one blog – “Sparkle” to promote my upcoming book and to try and control myself to one space. I peeked in your book on Amazon and I think I will find some great ideas to draw traffic and make my blog better whether or not I try to make money with it. Good luck with your book. The pages I read were a great read too.

  45. October 13 at 05:25PM

    I just LOVE your blog 🙂 🙂 I actually found you by “accident”, or maybe it was divine providence, in my newsfeed on Facebook. I was looking at the right sidebar and noticed that one of my friends “likes” your page on Facebook. So I went to check it out.
    I have been blogging since 2010, but I”m seriously considering making this my job, or at least earn enough income that I don’t have to pick up extra hours at work 🙂 🙂 In any case, I’m following quite a few of your boards on Pinterest and on Instagram, too 🙂 🙂
    I’m always interested in finding ways to do what I need to do etc…for less money and I’ve also committed to becoming completely debt-free…and learning how to spend less will certainly hep. Your book looks absol;utely amazing and I”m going to look into purchasing it soon 🙂 🙂

    Have a blessed SONday. Love and hugs from the ocean shores of California, Heather 🙂

  46. October 21 at 01:10PM

    I’m in the middle of reading your book right now and loving it. Blogging has become such a passion for me. Re-working things right now to try and make it more awesome and work smarter. Thanks for all your great insights and guidance. Jodi @

  47. October 22 at 11:28PM

    I just finished your book this week. I have wondered for a while if I could write well enough for a blog. After all of the encouragement you gave through your book, I now know I can. My Blog is set up and first post done. Thank you for taking me from “what if” to “let’s get started.”

  48. November 4 at 01:39PM

    Hi Ruth! A friend recommended your book to me today because it’s only 99 cents on amazon, but it doesn’t seem to be on sale for me because I’m Canadian 🙁 Do you know if the sales usually apply to the .ca also?

    • Ruth Soukup
      November 5 at 10:37AM

      The $.99 sale price is only available to those who live in the US. So sorry!

  49. Anonymous
    November 5 at 11:15PM

    Looks wonderful!! Do we need a code to get the $.99 sale price?

  50. November 12 at 05:55PM

    Do you have this book available for e readers too? I would love to buy the book as well… and PDF is not acceptable

  51. December 10 at 04:49PM

    Hey this si an awesome amazing blogg thank you for sharing this information 🙂

  52. December 13 at 04:43AM

    WOW very interesting post. Funny I have never even thought about making money from my blog with anything other than Adsense and that was just because I kept seeing it on blogger. I have not found it to really do that much but I participate anyway. Nice to know some folks make money. Pretty cool!

  53. January 13 at 05:19PM

    I absolutely love writing about being a webmaster and have every intention of hopefully becoming as influential a writer as you are and being in the position where I could write and sell(important keyword) my own book. I think I’m gonna start creating my own e-Books to start off with and go from there and hopefully start to get noticed for my writing style and semi-decent content!

  54. January 21 at 04:20PM

    Found this through Pinterest, it is by far the most informative ebook on blogging for profit I’ve ever read! Thank you!

  55. February 14 at 12:11AM

    Hi! Thanks for offering this book! I’m glad I have found your blog and book. 🙂 I’ve been writing and ebook for the past month, and I’m looking forward to read your book. I know I’ll find wonderful and helpful tips. Blessings, Vanessa

    • February 14 at 12:13AM

      Hi! Thanks for offering this book! I’m glad I have found your blog and book. 🙂 I’ve been writing and ebook for the past month, and I’m looking forward to read your book. I know I’ll find wonderful and helpful tips. Blessings, Vanessa

  56. February 19 at 07:53PM

    Hi Ruth! I am loving your book, it’s so easy to follow. Your book focuses a lot on Pinterest, a social media site I’ve never used to promote my blog, and I’m implementing many of your suggestions. One of the things you don’t mention in the book is whether it’s better to have a business profile (now that they’re an option) or a personal profile. I noticed you’ve gone to the professional profile yourself, what do you think?

    • Ruth Soukup
      February 21 at 11:13AM

      I would recommend a Business profile. Good luck!

  57. Jan
    March 24 at 04:20PM

    As you can see, I have no website, but my mind keeps wandering through the many things I love and have then wondered if I could be successful at blogging about the things I love. How can I determine whether or not I should try blogging? I am not so sure about this as I am older, but I do feel I have gained enough wisdom through the years to be helpful to others. But I simply don’t know if I should be blogging, so if you would, please advise me of the thought process that led you to blogging. Sorry to bother you with this, but I thank you sincerely.

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  70. February 12 at 06:27PM

    Well, I am finally going to get your book! I have been blogging off and on for a couple of years and I have been wondering why I have lacked success at it…. Maybe because it is very similar to what you are writing (being a mom, living simply, frugal living, etc…) or because I don’t write often enough or ??? I am hoping your book will reveal a few answers:-)

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