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How to Get the Best Possible Price When Selling Your Home

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

This is a Guest Post from Kathleen at The Blogger’s Lifestyle

The process of selling a house can be quite overwhelming. Then add to this the pressure of needing to obtain the best possible price to fund your next move.

I will show you how everyone can increase the value of their property and minimize stress by implementing three core steps.

But first, there is a mindset issue that should be addressed.

You see, most homeowners have an emotional attachment to their home. Love and care have gone into making it a safe haven for their family. You have created very special memories there. While these are good emotions, they can obscure objective judgment and hinder the marketing process.

Remember home is where the heart is, regardless of location.

You are selling a house, not your home.

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

Following these three core steps–making property improvements, using preferred tools, and refining your property presentation–can make the selling process happen more quickly.

1. Make Property Improvements

To prepare for the sale, start thinking objectively like a buyer. Imagine you are an interested buyer seeing both good and negative aspects of your premises.

Make a list of potential upgrades. If necessary, seek professional advice as to which improvements will add value. To add value, the cost of each project should generate a profit above the original outlay. For example, fresh paint can have a magical effect. Using safe colors (a color with wide acceptance) will always add value.

Other updates to your property may not increase the selling price, but may improve its appeal or sell-ability. For example, a large garden shed won’t increase the monetary value, but buyers may be excited to see a storage problem solved.

With beneficial changes in place, you are on your way to achieving the best possible price selling your house.

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

2. Use Preferred Tools

The Internet
Modern sellers and buyers use technology including the Internet to their advantage.
The Internet presentation of your house should be a combination of high-quality professional photos, and agents marketing text that draws potential buyers to a house inspection.

For the house buyer, their search usually starts on the Internet. They search and find a number of houses that meet their criteria and put them on a short-list. They read the text and peruse the photos of each one.

These visual images and text stir the potential buyer’s emotions and imagination as to the suitability of this house for them. They decide to either contact the agent to inspect the house, or move on to their next selection.

Professional real estate photographer
Internet images are likely to be the buyers first connection to your house. The photos are a key player in the buyer deciding to contact the agent or to move their attention on to another property.

For this reason, a professional real estate photographer will produce the best photos for all forms of advertising.

Real estate photography is a genre of its own. A wedding photographer takes awesome wedding photos but most likely wouldn’t know the right angles and areas to photograph a house to show its selling points.

The right real estate agent
You might consider an agent from someone’s recommendation or an agent’s advertisement. Now look online at houses these agents are selling. Take into account the appeal of the agent’s presentation. Is the text convincing? Have they used professional photos?

You may show your house to several agents for a price estimate. Again use the Internet to evaluate the agent’s appraisal. Are they padding the price to gain your business? Ask them to show evidence of previous similar sales in your area.

Some realtors may suggest cutting costs by using amateur photographers. An approach like this could indicate that this agent does not understand real estate marketing and he is unlikely to get you the best price.

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

3.Refine Your Property Presentation

When a potential buyer is inspecting the house, the presentation can influence the outcome. A few buyers will be visionaries, seeing alternatives beyond what is currently visible. Most prospective purchasers only see what is in front of them.

Walking through your rooms stimulates their emotions and senses. They are being influenced by the natural light filtering in, the smell, the floor space and feel of the house. Help them to see the full potential of your house by having it at its best.

Things that will kill the sensory process for the buyer:

• The living areas being dark and depressing.
• A musty, dusty smell.
• Cluttered floor space.
• Having too many personal items showing. For example, toothbrushes, deodorant bottles, and shampoo containers in the bathroom.
• Wedding photos on the bedside table are a real put off. The buyer will be uncomfortable, feeling like they are intruding on your privacy.
• Cats or dogs running around their feet will interrupt their feel for the house.

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How to solve these problems:

Remember you are taking active steps to achieve the best possible price.

• In each room, remove as much clutter as possible. Hide it, store it or get rid of it. Tidy or hide all electrical cords.

• Think floor space; consider removing any unnecessary chairs and other furniture.

• Dust and vacuum, paying attention to light fittings, curtains, and window sills.
• In winter, have the home warm. In summer, have the house cool and airy with natural light.

• Some people have cookies or bread in the oven to give a welcoming aroma. Others use essential oils to give a pleasant effect.

• One or two happy family pictures in the living area do give a favorable impression that this is a comfortable house. Consider removing excess personal photos and replacing them with artworks, especially in the bedroom.

• All pets should be out of the house.

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

Next, look at each room through the eyes of a buyer

Kitchen/Dining/Living area:
Have appliances shiny and cupboard fronts clean. Remove anything that does not need to be on the bench tops. No clutter around the sink. Give a clean and spacious feel.

Make the area look inviting with a bowl of fruit or a vase of fresh flowers.
Keep thinking of floor space, clean, tidy and relaxed.

Bedrooms:
An attractive bed cover will look neat. Remove any personal items. If you have hidden things under the bed, make sure they cannot be seen. Look in mirrors and from the doorway to check that none of them is showing.

Bathrooms:
Buyers love beautiful bathrooms. Look in magazines or on Pinterest for economical ways to make your bathroom sparkle. Simple decorations can be very attractive, like a hanging pot in the corner with a graceful flow of green leaves. Don’t forget to hide all personal items.

Laundry:
Clean and tidy, hide any dirty clothes and other clutter.

Exterior:
As the potential buyer arrives, they get their first impression of the real thing. They are wondering if this is their future home.

Consider the worth of hiring a landscaper to improve the curb appeal.

Shrubs and bushes should be trimmed and not growing over the windows blocking light. Neat and manicured lawns and edgings, have the garden beds looking fresh and tidy. No buyer will be impressed if it looks like there is a heap of yard work to do.

Paths always look better after a pressure clean to remove dirt and mold.

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property
Everyone wants a great outdoor living area, make it look inviting and ready to entertain. Pools can be a selling point, so have them sparkling clean. Hoses and cleaning instruments should be put away out of site. The fencing and gates to the pool should be in good repair and meet local safety requirements.

The property is now prepared to receive agents, the photographer, and potential buyers.

Extra tips

Have your house presentation ready to impress when real estate agents come to inspect it. First impressions last, the agent is the one who is in the position to convince a buyer that your house is good value.

Leave the house during buyer inspections. The potential buyers will be more at ease if the owners are absent. They will want to comment to each other or ask the agent questions without thinking the owner can hear. Your agent will give you feedback later.

Use the Internet to learn more about the real estate market in your area. The more informed you are, the more confidence you will have as a seller.

You can’t sell a secret. Your Realtor will discuss other options for advertising your house sale. Good advertising costs money. The broader the advertising net is cast for buyers, the greater potential for achieving a top price.

These are the things you can control to get the best possible price when selling your house: You control the presentation of your property, you can choose the agent and you can choose to have a professional real estate photographer.

With this excellent preparation of your house, you are in a position to realize the best possible price.

 

Kathleen blogs at The Blogger’s Lifestyle. Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your PropertyShe has experience as a Real Estate photographer, also assisting her husband, a Sales Consultant. Download her 2 free specials for LWSL users. How to Make Big Money While Waiting to Sell Your House (e-book) and A Seller’s comprehensive checklist.

 

 

Best Possible Price When Selling Your Home | Home Selling | Best Price for Your Property | Real Esate 101 | Selling Your Home | Real Estate Selling | Listing Your Property

34 Comments

  1. March 11 at 10:46AM

    Thank you! We are currently selling our home and, although we’ve done many of these items, you’ve given me new steps to make sure we get our home sold quickly!

  2. March 11 at 05:59PM

    I am glad that the post is a help to you Janel. All the best getting a good price and a quick sale for your house.
    Kathleen

  3. March 11 at 06:46PM

    These are fabulous ideas! Thank you for giving examples of how to make the house look inviting and welcoming to future buyers. I’m sure the tips will help because they make a lot of sense. I’m pinning this for later!

    • March 11 at 07:03PM

      Thank you Charissa,
      I am so pleased that you have found this post helpful. It is quite amazing how following these tips can add value to your house.

  4. March 12 at 08:33AM

    There are some great points here – my in-laws have been trying to sell their house for six months or more. Their biggest down point is the presentation – it’s cluttered and “old people-ish” and that is such a turn off for buyers. Presentation is a huge thing to keep in mind.

    • March 12 at 05:29PM

      That is a good observation Leanne – cluttered is never attractive. It would be good if they could step back and take an objective view of their place and actually see it through the eyes of a buyer.

  5. March 12 at 08:38AM

    This is an incredibly information-packed article. Our last home did not go on the market until after we had moved out, so it was easy. The next time will be much more challenging. We are hoping to move within 3-4 years, so are starting now on some of the major things; you can bet I will be referring to this post for reminders. The buyers’ psychology is so interesting, and you pointed out several things, Kathleen, that I would not have considered, especially the placement of photographs. I know you are supposed to depersonalize the space, but the reasoning behind the placement of photos was new to me: a happy family photo in the living area showing the home is a warm place, and no photos (especially wedding) in the bedroom. It makes perfect sense, but I’ve never thought of it. I am pinning this and getting your two downloads! Thanks for this great information!

    • March 12 at 05:37PM

      Wendy, I am so pleased that you found the post practical and informative. You are wise to start on the larger projects now. It is never too early to start looking online to learn how the housing market is in your area and in the area you would like to move to. When the time comes, you will be well informed and be more confident sellers.

  6. March 13 at 12:06AM

    What an informative and well written post. My husband and I have had investment properties for years and even with my home he taught me not to put the heart before the head when selling. These tips for preparing to sell are not difficult to do but can make all the difference. Thanks Kathleen

    • March 13 at 05:47AM

      Thanks Sue, they are very helpful comments coming from someone with your experience in buying and selling.

  7. March 14 at 10:26AM

    great tips! i so need to sell my house and now have a great checklist to make sure I am ready 🙂 Clear out the clutter will be the biggest hurdle and making it sparkle will be 2nd. Thanks so much for sharing, this is something I really need (in addition to an army of helpers!).

    • March 14 at 10:31PM

      You are right, removing clutter and getting sparkle are so very important to getting the best possible price. My e-book on making money during this process is popular.

  8. March 14 at 12:40PM

    These are fantastic tips! We will be selling in a few years and my feeling is it is time to start planning the things we need to do to get ready. Thank you so much!

    • March 14 at 10:34PM

      Giving yourself time to get the preparation done ready to sell takes away a lot of stress. Make sure to make a goal list and keep working on it.

  9. March 14 at 04:09PM

    Great tips thanks so much! I flipped houses and found that presentation is everything. At first I was hesitant to employ a stager when I sold my last house – but turns out it was the best decision we ever made. The house went for 80k more than we expected – and we only paid about 5k for the stager. Pretty good ROI 🙂

    • March 14 at 10:36PM

      That is awesome ROI, congratulations on a great price. It also affirms the value of presentation. Thanks for the helpful comments.

  10. March 14 at 07:08PM

    These are great tips! I’m so glad I read this. We are getting ready to sell our house. We are working on making improvements and trying to sell the house ourselves. We are pretty sure we will have to get a real estate agent though. Glad I was able to read your tips for more ideas on how to get our home ready! Thanks for sharing at Over The Moon!

    • March 14 at 10:42PM

      I am so glad that you found the post helpful. All the best selling it yourself.
      Just remember you can’t sell a secret so once the house is ready it may pay you to invest in advertising. An advantage of using an agent is that they are usually good negotiators. So learn what you can about negotiating skills.

  11. March 15 at 12:23PM

    What detailed tips and suggestions, Kathleen. This is such a great resource for anyone who is in the process of selling or even in the planning stages. Your attention to so many different aspects involved is wonderful.

    • March 15 at 06:53PM

      Thank you Beverly for your helpful comments. I trust that the information and guide will take some of the mystery and stress out of selling a home.

  12. March 18 at 02:15PM

    These are great tips!! I have never had to sell a home before and would be clueless if it came down to having to do so.

    • March 19 at 11:13PM

      Jenny if the time ever comes, keep this handy, it will take a lot of pain out of the process.
      Kathleen

  13. Amazing tips! We recently sold our house and used a bunch of these tips. Wish I had read something like this earlier.

    This is so great that I’m going to feature it on my blog this weekend. Thanks for linking up at Share the Wealth Sunday!

    • March 19 at 11:16PM

      Thank you so much Hannah, it is good to get feedback from someone who has been through the selling process. Thank you also for the feature, that is awesome.
      Kathleen

  14. March 20 at 05:07AM

    These are incredible tips, Kathleen.
    When people start thinking about selling their real estate there’s so much that comes in mind that generally the process itself is forgotten.
    Thanks for putting this post together. Very informative!

    • March 21 at 05:20AM

      Debbie, thank you very much for your helpful comments. You are right that under pressure with what has to be done to sell, the logical process is forgotten and it just adds more stress.

  15. March 22 at 10:14PM

    Hi,
    The economy is rebounding. This is helpful to house hunters. Thanks for bringing it to Blogger’s Pit Stop,
    Janice, Pit Stop Crew

  16. Barbara
    April 3 at 05:57PM

    I need to sell my aunt’s home, 96 year old recently passed away. Reading this article is actually quite discouraging because there is Sooo much to do. The house has good structure but needs a facelift all over. How about marketing it as a fixer upper? Then the buyer can decorate it as they please. I don’t know that we’d recoup the cost of all it would take to update and freshen.

    • April 14 at 06:54PM

      Hi Barbara,
      I can understand why you would feel a little overwhelmed at the task ahead of you. At least this article has helped you have a reality check of what is involved to get the best price. Yes, you will have to do some homework to see which way to sell this home.

      If you also have the task of processing the contents of the home then my e-book could be very helpful to you. A lot will depend on your energy and motivation of what you want to achieve from this sale.

  17. May 5 at 05:02AM

    thank you for the great information.appreciate your work.it is an informative post.

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