Do you ever wonder why you do (or don’t do) the things you do in life?

You have big goals that you’d like to accomplish, and you know there are certain things that you SHOULD be doing in order to make those goals a reality, and yet….something holds you back. You self-sabotage. Or procrastinate. Or let that little voice of self-doubt in the back of your head get to you.

What you can’t figure out is WHY!

The truth is the underlying cause of almost all the self-sabotage that happens in our life–especially  when it comes to making big changes or going after big goals–happens as a direct result of FEAR. Not the phobia kind of fear, like the fear of snakes or the fear of flying, but a deeper, more internal kind of fear.

And while  fear impacts all of us in one way or another, how it actually shows up looks very different from person to person.

So why does that matter?

Because understanding HOW your fear is showing up is actually the key to overcoming it! And what’s more, actually identifying your fear is so powerful that it works almost instantly.

Watch my TED talk below to unlock ALL the mystery!

Once you’ve watched, I’d love to hear what you think! What’s your Fear Archetype, and how have you noticed that particular fear playing out in your life? Leave a comment below to let me know. ( Not sure? Take the FREE Fear Assessment to find out!)

xoxo, Ruth

P.S. Friends, this might be crazy, but I would LOVE to see this video go viral! But for that, I’ll definitely need your help in sharing it everywhere we can!!! Will you help me? 

To make it super easy, here’s a few ideas already done for you:

FACEBOOK (tag me with @RuthHollanderSoukup)

  • Conquer your fear instantly–here’s how.
  • Do you know your Fear Archetype? Here’s why it matters
  • This one simple trick to overcome your biggest fear will basically change everything.

You can also go right to this post on Facebook and click “share.” (Click the pic to go right to it)

TWITTER (tag me with @RuthSoukup)

Use the ideas above, or simply retweet my own tweet (Click the pic below to go right to it)

INSTAGRAM (tag me with @RuthSoukup)

The easiest option is to share my own post right to your stories (Click the pic below to go right to it)


View this post on Instagram


A post shared by Ruth Soukup (@ruthsoukup) on

Or please also feel free to use any of the quote graphics below:

Author of Do It Scared book and a the podcast of the same name, Ruth Soukup breaks down how fear might be holding you back and how to take charge of it and make your fear work for you! #doitscared #tedxmilehigh

Ruth Soukup
Ruth Soukup is dedicated to helping people everywhere create a life they love by follwing their dreams and achieving their biggest goals. She is the host of the wildly popular Do It Scared podcast, as well as the founder of Living Well Spending Less® and Elite Blog Academy®. She is also the New York Times bestselling author of six books, including Do It Scared®: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You Love, which was the inspiration for this book. She lives in Florida with her husband Chuck, and 2 daughters Maggie & Annie.
Ruth Soukup


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